UX/UI Design
Branding
Website Design
Graphic Design
The newly designed "Bobby's Burgers by Bobby Flay" website exudes a contemporary and immersive feel, capturing the essence of Bobby Flay's culinary vision. The homepage welcomes visitors with a striking video of the Bobby's Burger process. The sizzling, gourmet burgers, exuding their tantalizing aroma, enticing users to explore further. The interface boasts a sleek, user-friendly layout, allowing seamless navigation across different sections of the site.
As requested, we stayed with all of Bobby's Burgers original colors and fonts to stay true to the original design.
Based on the research, I created wireframes to map out the new website's layout and navigation. These wireframes were then reviewed and refined with the company's stakeholders to ensure they aligned with the company's goals and objectives.
The reimagined brand messaging revolves around celebrating the art of burgers, emphasizing Bobby Flay's culinary prowess and commitment to using the finest, locally-sourced ingredients. The slogan "The Ultimate Burger Experience" encapsulates the heart and soul behind every burger, enticing customers to embark on a gastronomic journey like no other.
The website showcases an updated and diverse menu that highlights Bobby Flay's signature burger creations alongside innovative and customizable options for a personalized culinary experience. Each burger is meticulously described and visually displayed, showcasing its unique blend of flavors, textures, and inspirations behind the creation.
